You and Chef 1 Page Business Plan
Overview
You and Chef has a clear business objective to produce Educating Inspiring Catering Culinary services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
You and Chef has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as People don't know how to cook. They lack the skills and techniques necessary to create great meals. They also crave entertainment. You and chef provides them with the means to acquire those skills but in a fun interactive entertaining friendly environment. This is a critical desire for our selected target market of All foodies everywhere any age.
The Value Proposition
You and Chef is uniquely positioned to deliver value to All foodies everywhere any age. "You and Chef " educates, inspires, creates and caters anything you can imagine.." In order to be deliver on this value proposition, we believe Our passion for great food, our dedication to the pursuit of lifelong learning, our commitment to providing all of our guests with a first class dining and educational experience, are to us a labour of love. This core of our business has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Educating Inspiring Catering Culinaria market. We consider our key competitors to be: My place for dinner
< br />The chef upstairs
< br />The twisted apron
< br />Ithai. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with My place for dinner
< br />The chef upstairs
< br />The twisted apron
< br />Ithai by Academic background, full range of culinary techniques and skills, familiar with cuisines from many cultures, business owner, teacher, chef. .
Key Strategies
Over the next 6 months our focus will be to Create a Website, make business post cards, contact key individuals to help market within a certain group, promote business at the bsc, create an aggressive incentive program for referrals, consider joining Burlington small business chamber of commerce, work towards ccc designation . This task will be undertaken in the context of our broader strategy to Move towards a static location from which we can have our cooking classes but also do takeout / catering from as well. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 2 bookings a week Give out 1 referral bonus per week Obtain revenue financing for fixed location
About this document
Educating Inspiring Catering Culinaria Business Plan
This document was created by Michael of You and Chef using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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