Sendi Indonesia 1 Page Business Plan
Overview
Sendi Indonesia has a clear business objective to develop, produce, promote and distribute Architectural Hardware products and services. These products and services have been developed over more than 30 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Sendi Indonesia has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to supply customized high quality product with excellent service. This is a critical issue for our selected target market of architects, designers and premium residential clients.
The Value Proposition
Sendi Indonesia is uniquely positioned to deliver value to architects, designers and premium residential clients. "Sendi Indonesia will Provide premium quality architectural hardware, with international certification, highly customized, with excellent after service." In order to be deliver on this value proposition, our 30 years experienced in manufacturing and professional project management system will ensure the quality of our delivery. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Architectural Hardware market. We consider our key competitors to be: Kawajun, Blum, Hafelle. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kawajun, Blum, and Hefelle by delivering our highly customized product with reliable delivery schedule.
Key Strategies
Over the next 6 months our focus will be to Secure project. This task will be undertaken in the context of our broader strategy to expand into new product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 projects, Manufactured our own product in Indonesia, Explore new material for new product
About this document
Architectural Hardware Business Plan
This document was created by Raditya of Sendi Indonesia using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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