21st Century Pet 1 Page Business Plan
Overview
21st Century Pet has a clear business objective to distribute Dried Dog Food products. We have been selling dog food for three years and have developed an understanding of customer requirements.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
21st Century Pet has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as nutrition to meet the individual needs of the dog and the budget of the owner. This is a critical issue for our selected target market of Dog Agility Enthusiasts.
The Value Proposition
21st Century Pet is uniquely positioned to deliver value to Dog Agility Enthusiasts. Our new brand has a wide range of products to meet individual needs. We we are the only company selling this product in the UK. We are delighted to have been awarded the right to sell this product and this is the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Dried Pet Food market. We consider our key competitors to be: CSJ, Skinners, Burns and Raw Foods. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these brands by offering a wider range of products, from budget to luxury, but all of the highest nutritional quality. .
Key Strategies
Over the next 6 months, our focus will be to Sponsor rings at dog agility shows. This task will be undertaken in the context of our broader strategy to expand online selling. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product, Obtain 100 customers and sell successfully online
About this document
Dried Pet Food Business Plan
This document was created by Andy of 21st Century Pet using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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