Campus dine 1 Page Business Plan
Overview
Campus dine has a clear business objective to develop, produce, promote and distribute Food services. These services have been developed over 1year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition and maintanance process.
The Customer
Campus dine has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to provide quality affordable foods. This is a critical issue for our selected target market of Students and lecturers.
The Value Proposition
Campus dine is uniquely positioned to deliver value to Students and lecturers. "Campus dine will Be the leading restuarant in mbale." In order to deliver on this value proposition, we r to use professionalism and experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Food market. We consider our key competitors to be: Other cheap restaurants,hotels. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other cheap restaurants,hotels with expertriate and clear strategy
Key Strategies
Over the next 6 months, our focus will be to Rebrand. This task will be undertaken in the context of our broader strategy to Increase sales. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are; delivery,outside catering,expansion and working 18hrs aday
About this document
Food Business Plan
This document was created by Hassan of Campus dine using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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