Franklin's 1 Page Business Plan
Overview
Franklin's has a clear business objective to develop, produce, promote and distribute stickers. These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire a solid customer base. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Franklin's has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as planning with ease. This is a critical issue for our selected target market of the planner community.
The Value Proposition
Franklin's is uniquely positioned to deliver value to planner girls. "Franklin's will provide products that customers enjoy and will continue to purchase." In order to be deliver on this value proposition, we have an unique approach to planning that the UK market hasn't seen before. This capability will take considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Stickers market. We consider our key competitors to be: Scribble Prints Co, Toffeebannans, Oodelmadoodles, Coffee Monsterz Co. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Scribble Prints Co, Toffeebannans, Oodelmadoodles, Coffee Monsterz Co by event labels, font lettering and functional deco.
Key Strategies
Over the next 6 months, our focus will be to create new and unique designs. This task will be undertaken in the context of our broader strategy to become well established. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Becoming known Developing new ideas
About this document
Stickers Business Plan
This document was created by Mollie of Franklin's using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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