Paradise on 27th 1 Page Business Plan
Overview
Paradise on 27th has a clear business objective to develop, produce, promote and distribute Food and drinks products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Paradise on 27th has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Harlem has been going thru a change in scenery. My restaurant will focus on all of the things that made Harlem great since the renaissance.. This is a critical issue for our selected target market of Everyday working middle class.
The Value Proposition
Paradise on 27th is uniquely positioned to deliver value to Everyday working middle class. "Paradise on 27th will Provide a sense of home away from home for our fellow harlemites.." In order to be deliver on this value proposition, we Our restaurant is fully black owned. We know what our people like and we are here to give it to them.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Food and drinks market. We consider our key competitors to be: Corner Social , Sylvia's , The cove , Red Rooster. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Corner Social , Sylvia's , The cove , Red Rooster by Everything in Harlem has changed including the other restaurants I've mentioned. I've learned that people want a restaurant where they can be comfortable and enjoy themselves. Fancy without being overbearingly stoosh. That is what paradise on 27th will be..
Key Strategies
Over the next 6 months, our focus will be to Open our restaurant. This task will be undertaken in the context of our broader strategy to Be the best restaurant on the avenue. The most popular spot in Harlem.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Raise money to begin groundwork Fully remodel the store Have a grand opening, max full capacity, create regular customers
About this document
Food and drinks Business Plan
This document was created by Jamila of Paradise on 27th using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment