Piece by piece 1 Page Business Plan
Overview
Piece by piece has a clear business objective to develop, produce, promote and distribute Speaker enclosure manufacturing products. These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Piece by piece has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Creating an exceptional product that is made in the USA consumers can enjoy and retailers can appreciate while promoting our customers business. This is a critical issue for our selected target market of Car/home audio retail stores.
The Value Proposition
Piece by piece is uniquely positioned to deliver value to Car/home audio retail stores. "Piece by piece will We build audio enclosures that are engineered to be durable while acoustically sound." In order to be deliver on this value proposition, we We have built thousands of enclosures and have picked a handful of designs that have proven to be worthy of our company, and all of our enclosures are hand built to ensure quality control. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Speaker enclosure manufacturing market. We consider our key competitors to be: Atrend, Bbox , RT, Obcon, Metra. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Atrend, Bbox , RT, Obcon and Metra by Making sure our product is built with the highest of quality right here in the USA using only the best components available to us.
Key Strategies
Over the next 6 months, our focus will be to Develop and produce 24 models including single, dual, and ported enclosures. This task will be undertaken in the context of our broader strategy to Expand our customer base from Oregon to Northern California and southern Washington . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create a brochure of products and a retail sales sheet Build 30 enclosures to drop off at retail outlets a with brochures and pricing Have contracts with 20 different retail chains
About this document
Speaker enclosure manufacturing Business Plan
This document was created by Shaun of Piece by piece using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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