Riding Candy 1 Page Business Plan
Overview
Riding Candy has a clear business objective to distribute rideshare services. These services have been developed over none with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Riding Candy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as promptness and innovative ideas. This is a critical issue for our selected target market of costumers with no means of transportation &/ or handicap.
The Value Proposition
Riding Candy is uniquely positioned to deliver value to costumers with no means of transportation &/ or handicap. "Riding Candy will gets you from point A to point B promptly and comfortably for less than you pay for Uber and Lyft." In order to be deliver on this value proposition, we with Uber and Lyft you have to wait about 5-10 mins until your car arrives, with us, you're able to set a time ahead of time for us to come pick you up! This way you won't end up late for work or any appointment.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the rideshare market. We consider our key competitors to be: Uber, Lyft. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Uber, Lyft by ability to schedule a pick up time, lower rates..
Key Strategies
Over the next 6 months, our focus will be to promote, start sharing my ideas with other people. This task will be undertaken in the context of our broader strategy to start raising money, asking for sponsors, continue to promote. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch an ad obtain 20 customers purchase additional car
About this document
rideshare Business Plan
This document was created by Thomeshia of Riding Candy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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