The Farm 1 Page Business Plan
Overview
The Farm has a clear business objective to produce Vegetables and cattle products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
The Farm has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Food health and education. This is a critical issue for our selected target market of Families.
The Value Proposition
The Farm is uniquely positioned to deliver value to Families. "The Farm will Food and animal education." In order to be deliver on this value proposition, we By offering a open walk on farm where people can learn about organic farming and it's benefits. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Vegetables and cattle market. We consider our key competitors to be: Farmers markets. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Farmers markets by With the farm, families can be hands on where their food source comes from, and see how it's grown..
Key Strategies
Over the next 6 months, our focus will be to Breeding cows and land management . This task will be undertaken in the context of our broader strategy to Up date equipment and fencing . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Turning a profit 75 customer base Add employees
About this document
Vegetables and cattle Business Plan
This document was created by John of The Farm using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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