The Outdoor Women 1 Page Business Plan
Overview
The Outdoor Women has a clear business objective to promote Weekend trips for women services. These services have been developed over Just started with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Outdoor Women has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Safety and comfort of travelling in a group for women. This is a critical issue for our selected target market of House wives.
The Value Proposition
The Outdoor Women is uniquely positioned to deliver value to House wives. "The Outdoor Women will We take care of all logistics and planning, hassle free getaways for women customers." In order to be deliver on this value proposition, we We make sure that each customer is comfortable during the tour, even kids are welcome to the trips. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Weekend trips for women market. We consider our key competitors to be: Wow, and other women travel groups. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wow, and other women travel groups by Because we don't say no to bringing kids along and for the convenience of married women we keep our trips on weekends. .
Key Strategies
Over the next 6 months, our focus will be to Choose a travel partner. This task will be undertaken in the context of our broader strategy to Conduct 2 trips monthly. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Conduct a demo tour Advertise and bring in customers Acquire more local contacts at various destinations
About this document
Weekend trips for women Business Plan
This document was created by Sreedevi of The Outdoor Women using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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