Everybody Eats 1 Page Business Plan
Overview
Everybody Eats has a clear business objective to develop, produce, promote and distribute Quality Street Food products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Everybody Eats has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To give fresh never frozen restaurant quality food with out the restaurant wait & at an affordable price. This is a critical issue for our selected target market of Working class, Urban community.
The Value Proposition
Everybody Eats is uniquely positioned to deliver value to Working class, Urban community. "Everybody Eats will Provide that Chef experience that every one truly wants but might not have time to go to a restaurant or money might be tight and they still want some good food after a long day.." In order to be deliver on this value proposition, we What's unique is that me a professional chef/ culinary school graduate, will be the one actually cooking and prepping each meal, actually dealing with the customers hands on.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Quality Street Food market. We consider our key competitors to be: Chic-fil-a, McDonald's, other fast food places, but there's not many food trucks serving restaurant quality food.. if none at all!. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Chic-fil-a, McDonald's, other fast food places, but there's not many food trucks serving restaurant quality food.. if none at all! by Fresh food made my a real chef .
Key Strategies
Over the next 6 months, our focus will be to Hire professional help so I can focus on food, pushing new items and specials. This task will be undertaken in the context of our broader strategy to I plan to expand into a store front where I have a full menu/ eat-in experience and I plan to focus even more on catering services.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain new customers Introduce new recipes Enjoy what I do
About this document
Quality Street Food Business Plan
This document was created by Joshua of Everybody Eats using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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