Clark Arcade & Lounge 1 Page Business Plan
Overview
Clark Arcade & Lounge has a clear business objective to promote Competitive Gaming Community products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Clark Arcade & Lounge has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the proverbial wholesome third place. This is a critical issue for our selected target market of gamers and larger community.
The Value Proposition
Clark Arcade & Lounge is uniquely positioned to deliver value to gamers and larger community. "Clark Arcade & Lounge will be a revolutionary third place to meet friends new and old." In order to be deliver on this value proposition, our unique CRM provides a unique gaming third place for all groups and individuals. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Competitive Gaming Community market. We consider our key competitors to be: Any third place . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Any third place by Our unique environment is unparalleled .
Key Strategies
Over the next 6 months, our focus will be to Obtain location, hire staff, price points, brand image, CRM, et al from Lord Taffer's manual . This task will be undertaken in the context of our broader strategy to Expand into new markets, obtain one hundred new customers per month minimum . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: soft/grand opening, launch new promotions and obtain 100 customers per month minimum.
About this document
Competitive Gaming Community Business Plan
This document was created by Andrew of Clark Arcade & Lounge using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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