Naturality Wellness 1 Page Business Plan
Overview
Naturality Wellness has a clear business objective to develop, produce, promote and distribute Holistic mind-body health products and services.
These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Naturality Wellness has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a place that offers a wide selection of natural options for physical and mental health. This is a critical issue for our selected target market of Health-conscious.
The Value Proposition
Naturality Wellness is uniquely positioned to deliver value to Health-conscious.
"Naturality Wellness will Offer natural, drug-free options for whole-body health, including massage, counseling, nutrition/fitness coaching, herbalism, etc."
In order to be deliver on this value proposition, we We prize education and life experience above all, as this is what helps us to connect best with our clients and offer them the best service they can receive. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Holistic mind-body health market. We consider our key competitors to be: Massage Envy, Elements Therapeutic Massage, and local holistic doctors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with One-stop, professional location for all holistic wellness options.
Key Strategies
Over the next 6 months our focus will be to Open our first office. This task will be undertaken in the context of our broader strategy to Advertise special offers for both new and returning clients, including discounts and incentive programs.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Open brick-and-mortar office
Obtain 50 regular clients
About this document
Holistic mind-body health Business Plan
This document was created by Amanda of Naturality Wellness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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