Mypad 1 Page Business Plan

Simple Intuitive Mortgages scraper Business Plan

Mypad 1 Page Business Plan

Overview

Mypad has a clear business objective to promote Simple Intuitive Mortgages by scraping products and services from the internet. These products and services have been developed over a period of time with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

A key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to prepare for January 2018 government opening of Application program interface ( API ) forthright UK financial industry. We see an exist from the business as a major liquidity event that will provide for a measurable return to shareholders. Our business strategy is oriented around achieving the maximum possible valuation in the shortest period of time.

The Customer

Mypad has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Needs to be easy to use with minimal customer input. Scrap as much information as possible about the customer from the Internet. Thus reducing the form filling required.. This is a critical issue for our selected target market of Employed, Remortgages, FTB, New Purchases.

The Value Proposition

Mypad is uniquely positioned to deliver value to anyone that is Employed and looking to Remortgage, FTB or take on New Property Purchase. "Mypad will be easy to use, does all the hard work for you and saves you time, when applying for a mortgage." In order to deliver on this value proposition, information will be Scrap customer financial data and information from HMRC and Equifax and Expirian. To make the process of applying for any uk mortgage easier for the customer.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Mortgages comparison market. We consider our key competitors to be: All uk mortgage brokers and uk lenders that are registered by the Financial Conduct Authority. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with all uk mortgage brokers and uk lenders that are registered by the Financial Conduct Authority. by Our interface does all the hard work for both the customer and the financial institute. As it presents a credible, trusted, accurate financial application direct to the lender.

Key Strategies

Over the next 6 months our focus will be to Develop a simple intuitive mobile customer interface. So customer can apply and search for qualifying mortgages in the uk. Based on the sky scanner principle of scraping data across the UK. This task will be undertaken in the context of our broader strategy to use online financial information from different sources to scrap into a customer application. Scrap all uk online qualifying mortgage information and display in a simple comparison format. Allow decisions for approval to be displayed or options to apply direct. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Successfull scrap of financial info from HMRC and Experian etc First prototype launch 50,000 uses of this service

About this document
Simple Intuitive Mortgages scraper Business Plan
This document was created by Gary of Mypad using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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