Balanced & Aligned Massage 1 Page Business Plan

Massage & Energy Therapies Business Plan

Balanced & Aligned Massage 1 Page Business Plan

 

Overview

Balanced & Aligned Massage has a clear business objective to distribute massage therapy & energetic healing services. These services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new, loyal customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Balanced & Aligned Massage has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as various forms of pain and discomfort. This is a critical issue for our selected target market of chronic pain sufferers.

The Value Proposition
 

Balanced & Aligned Massage is uniquely positioned to deliver value to chronic pain sufferers. "Balanced & Aligned Massage will provide an opportunity for people to live a pain free life." In order to deliver on this value proposition, we conduct postural assessments, which enable us to establish a plan of care that delivers optimal results. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the massage & energy therapies market. We consider our key competitors to be: Natural Remedies Massage, Blue Valley Massage and Healing Hands Massage. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Natural Remedies Massage, Blue Valley Massage and Healing Hands Massage by utilizing a unique approach to massage therapy that address both mind and body.

Key Strategies

Over the next 6 months, our focus will be to establish affiliations with locally-respected medical professionals, and attend at least six promotional events each month to advertise our services. This task will be undertaken in the context of our broader strategy to develop a systematic approach to implementing results-based programs into our menu that will incorporate numerous services into an all-inclusive package. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: The grand opening of a storefront location; Reaching 100 consistent monthly clients; and Integrating meditation classes and spiritual seminars into our practice.

About this document
Massage & Energy Therapies Business Plan
This document was created by Kayla of Balanced & Aligned Massage using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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