Van Winkle's Attic 1 Page Business Plan
Overview
Van Winkle's Attic has a clear business objective to distribute Antiques and collectibles products. These products have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Van Winkle's Attic has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to add to collections. This is a critical issue for our selected target market of Collectors and decorators.
The Value Proposition
Van Winkle's Attic is uniquely positioned to deliver value to Collectors and decorators. "Van Winkle's Attic will Provide customer based items to suit interests." In order to be deliver on this value proposition, we Experience with sourcing items desired by customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Antiques and collectibles market. We consider our key competitors to be: Other antique dealers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other antique dealers by In touch with the ever changing pulse of collectors.
Key Strategies
Over the next 6 months, our focus will be to Find a distribution space. This task will be undertaken in the context of our broader strategy to Add a revenue stream. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Recoup inventory investment Cover overhead costs and end up in the black End up receiving income from other vendors
About this document
Antiques and collectibles Business Plan
This document was created by Bob of Van Winkle's Attic using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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