American Curb Appeal 1 Page Business Plan
Overview
American Curb Appeal has a clear business objective to develop, produce, promote and distribute Parking lot and driveway maintenance services. These services have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important than revenue growth in isolation.
The Customer
American Curb Appeal has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as function and aesthetics. This is a critical issue for our selected target market of commercial and residential properties.
The Value Proposition
American Curb Appeal is uniquely positioned to deliver value to commercial and residential properties. "American Curb Appeal will provide longevity and functionality to pavements, and attract customers with aesthetically pleasing parking lots." In order to deliver on this value proposition, all work is performed by the owner, Terry Thompson, a hard to please perfectionist with a drive to provide top quality service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Parking lot and driveway maintenance market. We consider our key competitors to be: All American Asphalt, Estes Sealcoating,
Wilder Striping, and
Gaines & Son Striping. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with All American Asphalt, Estes Sealcoating,
Wilder Striping, and
Gaines & Son Striping, by honesty, trustworthiness, and a determination to produce quality work.
Key Strategies
Over the next 6 months our focus will be to produce even higher quality service than our competitors. This task will be undertaken in the context of our broader strategy to hire quality-minded employees. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: being in business for 17 years; embracing physical labor as a life calling; an attitude of accomplishment.
About this document
Parking lot & driveway maintenance Business Plan
This document was created by Terry of American Curb Appeal using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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