Catherine Bowser Photography 1 Page Business Plan
Overview
Catherine Bowser Photography has a clear business objective to produce elegant and artistic images products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Catherine Bowser Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as They provide beautiful artwork for their home. This is a critical issue for our selected target market of Expectant parents, families, women.
The Value Proposition
Catherine Bowser Photography is uniquely positioned to deliver value to Expectant parents, families, women. "Catherine Bowser Photography will Provide quality portraits that create a lasting memory of a moment in time." In order to be deliver on this value proposition, we Willingness to take the time to get the perfect onage. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Elegant and artistic images market. We consider our key competitors to be: None in this immediate area. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None in this immediate area by I am interested in a small market area and currently no other photographers are advertising these services here.
Key Strategies
Over the next 6 months our focus will be to aquire customers who will pay a creation fee and buy products instead of providing only free services. This task will be undertaken in the context of our broader strategy to Maintain them as long term customers. Use marketing tools that are specific for them. Offer specials based on their loyalty. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 5 paying customers $500 profit in one month 50 Facebook fans
About this document
Elegant and artistic images Business Plan
This document was created by Catherine of Catherine Bowser Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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