design and market smart small homes for both baby boomers and Gen X buyers 1 Page Business Plan

smart small homes Business Plan

design and market smart small homes for both baby boomers and Gen X buyers 1 Page Business Plan

Overview

design and market smart small homes for both baby boomers and Gen X buyers has a clear business objective to develop smart small homes products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

design and market smart small homes for both baby boomers and Gen X buyers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for mature buyers to downsize to a smaller home and to assist first-time buyers into the home-owner market.. This is a critical issue for our selected target market of baby boomers or retirees.

The Value Proposition

design and market smart small homes for both baby boomers and Gen X buyers is uniquely positioned to deliver value to baby boomers or retirees. "design and market smart small homes for both baby boomers and Gen X buyers will our small home offer creates the best value, low-cost entry for homeowners.." In order to be deliver on this value proposition, we we engineer high-value living into the smallest sqm home, but also create a total living environment-not just the box.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the smart small homes market. We consider our key competitors to be: TR Homes

Podfirst

BGC Modular

Pod Housing. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with TR Homes

Podfirst

BGC Modular

Pod Housing by we value-engineer the Smart Living Package which includes the Gardens-not just the Home..

Key Strategies

Over the next 6 months our focus will be to develop Display of at least two Small Smart Homes to create buyer interest in my product. This task will be undertaken in the context of our broader strategy to sell at least ten (10) contracts to deliver pre-built small smart homes in flat-pack kit form to buyers to assemble DIY or via a licensed builder.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: open POD 1 for display achieve 1st Sale Contract for Pod 1. build completed Pod 1/Pod 2 on 39 Ellen site or relocate display centre by 14th June 2014.

About this document
smart small homes Business Plan
This document was created by Bob of design and market smart small homes for both baby boomers and Gen X buyers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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