DWW distribution 1 Page Business Plan
Overview
DWW distribution has a clear business objective to distribute Beer services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
DWW distribution has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create a first class trade offer plan in just 10 hours. This is a critical issue for our selected target market of on premix.
The Value Proposition
DWW distribution is uniquely positioned to deliver value to on premix. "DWW distribution will provide a service that delievers 50 prospects to our customers every morning." In order to be deliver on this value proposition, we passes those to our sales team. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Beer market. We consider our key competitors to be: Crate Sales. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Crate Sales by Cheaper.
Key Strategies
Over the next 6 months our focus will be to Appoint a sales manager. This task will be undertaken in the context of our broader strategy to More coverage outlets. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: clusterfication more coverage outlets regular services
About this document
Beer Business Plan
This document was created by Win of DWW distribution using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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