Dog Gone Beautiful 1 Page Business Plan
Overview
Dog Gone Beautiful has a clear business objective to produce Mobile dog grooming services. These services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Dog Gone Beautiful has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as No longer to stress to get wild fido in the car for a groom! Make it easier on you and your pet by calling us! Different appointment plans are available such as picking up early dropping off in afternoon, or we can set up an begin and end time minimum time is 1 hour and 30 minutes. This is a critical issue for our selected target market of Pet lovers.
The Value Proposition
Dog Gone Beautiful is uniquely positioned to deliver value to Pet lovers. "Dog Gone Beautiful will Pamper your pooch and provide you convince of a shorter wait." In order to be deliver on this value proposition, we I have been grooming under a master groomer for 5 years and also taught at yip yap grooming school. Most dogs love me and the feeling is mutual they are always safe with me and happy. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobile dog grooming market. We consider our key competitors to be: Tlc mobile pet grooming
Pet sense
Doggie doos
Yip yap. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tlc mobile pet grooming
Pet sense
Doggie doos
Yip yap by We will provide top of line services the same as tlc but at cheaper more affordable prices and still be able to turn a profit. Yip yap, doggie doos and pet sense are all salon locations and have ridiculously high prices when for a few more dollars you can have the convience at your door, no worrying about fleas when your dog will not come into contact with other pets.
Key Strategies
Over the next 6 months our focus will be to Distribute flyers,cards, and use social media and word of mouths to acquire new customers in my area. I will be sure to visit areas with elderly people to make it more easily accessible for there dogs to be groomed without having the hassle of going to the actually location and having to make 2 trips to pick up and drop off. . This task will be undertaken in the context of our broader strategy to I plan on having a commercial on our local tv channel, a bill board next to the hospital which is very busy intersection and I nice big driving billboard as my rv will be great advertising in itself. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Add more services and products Obtain 300 customers Open a boarding kennel
About this document
Mobile dog grooming Business Plan
This document was created by Amber of Dog Gone Beautiful using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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