Joey Allison Inc. 1 Page Business Plan

Music CD's Business Plan

Joey Allison Inc. 1 Page Business Plan

Overview

Joey Allison Inc. has a clear business objective to develop, produce, promote and distribute Music CD's products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Joey Allison Inc. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Releasing the word of God over the church family in America, and eventually the world.. This is a critical issue for our selected target market of Christians of any and all ages..

The Value Proposition

Joey Allison Inc. is uniquely positioned to deliver value to Christians of any and all ages.. "Joey Allison Inc. will I release the word of God threw inspirational contemporary music, I'm one of the best musicians in the world I have credentials to prove that.." In order to be deliver on this value proposition, we go places and play for free, the only thing we ask is for a table to put my product out on.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Music CD's market. We consider our key competitors to be: Rick Pino, Jeremy Burke, Kari Jobe etc. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Rick Pino, Jeremy Burke, Kari Jobe etc. by doing what we do for free the only thing we ask is for a table to sell our products.

Key Strategies

Over the next 6 months our focus will be to Appoint a sales manager. Become more social network friendly. Hire a website designer, start a record label. And a music publishing house.. This task will be undertaken in the context of our broader strategy is for the CEO to be figure head, and product and event promoter. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: selling over 2,000 albums, being leaders in the worship communities we find ourselves in, and recording new material that will be developed into future product.

About this document
Music CD's Business Plan
This document was created by Joey of Joey Allison Inc. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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