Mobile and Mechanical 1 Page Business Plan
Overview
Mobile and Mechanical has a clear business objective to produce Vehicle maintainence and repair services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mobile and Mechanical has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We provide mobile services to increase conveinence. carried out at home or business solving the lack of time issue.. This is a critical issue for our selected target market of Car Owners.
The Value Proposition
Mobile and Mechanical is uniquely positioned to deliver value to Car Owners. "Mobile and Mechanical will by provide a cost effective, mobile and time effienent simple car mechanical solution.." In order to be deliver on this value proposition, we a fully equipped and ready to provide pick up truck.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Vehicle maintainence and repair market. We consider our key competitors to be: Other mobile mechanics, kwik fit, independent garages.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other mobile mechanics, kwik fit, independent garages. by Customer service and professionalism.
Key Strategies
Over the next 6 months our focus will be to Working hard on several forms of markrting, devoting non productive time to marketing.. This task will be undertaken in the context of our broader strategy to Employ a receptionist/telephone operater to managed admin and customer call. This will free more of my time for productive labour and marketing.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 10 customers first booked full week first employee
About this document
Vehicle maintainence and repair Business Plan
This document was created by Jonathan of Mobile and Mechanical using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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