BohoHome 1 Page Business Plan
Overview
BohoHome has a clear business objective to initially promote and distribute Home accessories gifts products. We will then produce our own range. The core focus is addressing the key customer problem and associated opportunities with starting a new business.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
BohoHome has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Delivery. This is a critical issue for our selected target market of Wealthy style & Design conscious.
The Value Proposition
BohoHome is uniquely positioned to deliver value to Wealthy style & Design conscious. "BohoHome will Provide a service and lifestyle option for people from home to personal style." In order to be deliver on this value proposition, we Will provide style and design at a more accessible price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home accessories gifts market. We consider our key competitors to be: Fenton & Fenton
Bodie & Fou
Cox & Cox
Interior Hunter. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fenton & Fenton
Bodie & Fou
Cox & Cox
Interior Hunter by Being in Australia and using European knowledge and producers.
Key Strategies
Over the next 6 months our focus will be to Create eccomerce website and attend markets
. This task will be undertaken in the context of our broader strategy to Create pop us store or permanent market stall. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 200 followers via Instagram / Facebook Open first pop up store Take on staff
About this document
Home accessories gifts Business Plan
This document was created by Kelly of BohoHome using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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