Phloem 1 Page Business Plan
Overview
Phloem has a clear business objective to develop, produce, promote and distribute Water Quality Analysis Instruments products. These products have been developed over 68 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Phloem has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as requiring high quality, reliable products at an affordable price. This is a critical issue for our selected target market of Research Labs.
The Value Proposition
Phloem is uniquely positioned to deliver value to Research Labs. "Phloem will provide affordable, high precision, quality products with the broadest selection available." We are uniquely capable of delivering on this value proposition because we have been producing innovative German engineered and manufactured products for over 65 years. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Water Quality Analysis Instruments market. We consider our key competitors to be: Thermo Orion and Mettler. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Thermo Orion and Mettler by offering a broader range of products, higher quality, more industry experience and working solely through distribution.
Key Strategies
Over the next 6 months our focus will be to partner with select, aggressive distribution outlets. This task will be undertaken in the context of our broader strategy to increase penetration with new Territory Managers for key markets. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increased brand recognition, double sales annually and create a need; customer preference for the Phloem brand.
About this document
Water Quality Analysis Instruments Business Plan
This document was created by Jason of Phloem using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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