Bulk 'n Save 1 Page Business Plan
Overview
Bulk 'n Save has a clear business objective to distribute Everyday household items products. These products have been developed over Newly established with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bulk 'n Save has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Have the same opportunity at the rest as Australia.. This is a critical issue for our selected target market of Everyday people who enjoy shopping online and getting a bargain.
The Value Proposition
Bulk 'n Save is uniquely positioned to deliver value to Everyday people who enjoy shopping online and getting a bargain. "Bulk 'n Save will Provide a opportunity to purchase everyday, house hold items online at bargain prices and more importantly the opportunity to buy on bill to save even more!." In order to be deliver on this value proposition, we Offering great discounts if the customer buys on 'bulk'. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Everyday household items market. We consider our key competitors to be: The big retail giants. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The big retail giants by Convenience of shopping at home, have you order delivered and make big savings!.
Key Strategies
Over the next 6 months our focus will be to Create website offering people the chance to purchase everyday household products at discount prices. The more they buy the more they save!. This task will be undertaken in the context of our broader strategy to Expand product range and add new aspects to website, offer vouchers, chat, vouchers and option to pick up orders.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Set up website Source suppliers Secure finance
About this document
Everyday household items Business Plan
This document was created by Aimee of Bulk 'n Save using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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