Bp 1 Page Business Plan
Overview
Bp has a clear business objective to develop, produce, promote and distribute General Merchandise products and services. These products and services have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Bp has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as What they need is what we have. This is a critical issue for our selected target market of Drivers and farmers.
The Value Proposition
Bp is uniquely positioned to deliver value to Drivers and farmers. "Bp will Provide a stardize service that they will never forget and to protect the image of my company." In order to be deliver on this value proposition, we We are already in the market and our company is stable. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the General Merchandise market. We consider our key competitors to be: Direct distributors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Direct distributors by We have what they want.
Key Strategies
Over the next 6 months our focus will be to Develop a new promotional strategies. This task will be undertaken in the context of our broader strategy to Business axpansion in terms of putting a new branch. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Maintain good relationship Costumer satisfaction Service oriented
About this document
General Merchandise Business Plan
This document was created by Lanz of Bp using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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