Boston Standby 1 Page Business Plan
Overview
Boston Standby has a clear business objective to produce Generator sales,services, and installations. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Boston Standby has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Providing back-up electricity. This is a critical issue for our selected target market of Elderly homeowners in single family homes.
The Value Proposition
Boston Standby is uniquely positioned to deliver value to Elderly in single family homes. "Boston Standby will Get two installs complete each week." In order to be deliver on this value proposition, we Sell two generators, install two generators each week. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Generator installations market. We consider our key competitors to be: Other generator companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other generator companies by Personalized service.
Key Strategies
Over the next 6 months our focus will be to Always have 6 week back log of installations. This task will be undertaken in the context of our broader strategy to Target key customers and reach by direct mail. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Become Service dealer Buy thru generac 90% of past customers involved in service contract
About this document
Generator installations Business Plan
This document was created by Tim of Boston Standby using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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