Renegade Sewsistas 1 Page Business Plan
Overview
Renegade Sewsistas has a clear business objective to develop, produce, promote and distribute fabric and sewing supplies plus sewing workshops and tutorials. These products and services have been developed with a core focus on addressing the identified key customer need.
The Business Objectives
A key component of our growth strategy is the need to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Renegade Sewsistas has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have identified our value proposition as being the supply of a superior range of fabrics and hard to obtain haberdashery. This is a critical issue for our selected target market of Creative women, particularly those new to sewing or returning after a break.
The Value Proposition
Renegade Sewsistas is uniquely positioned to deliver value to Creative women. "Renegade Sewsistas will provide superior sewing supplies delivered quickly with added extras and superior service." In order to be deliver on this value proposition, we are developing a website which would prompt customers to buy everything for a project in one go. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fabric and sewing supplies market. We consider our key competitors to be: Raystitch, Fabric Rehab, eternal Maker. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Raystitch, Fabric Rehab, eternal Maker by Total service, i.e. supplying matching thread with fabric sale.
Key Strategies
Over the next 6 months our focus will be to increase product range and begin series of courses.. This task will be undertaken in the context of our broader strategy to expand, possibly into a permanent retail space. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new website; achieve 100 sales; have at least 30 repeat customers.
About this document
Fabric and sewing supplies Business Plan
This document was created by Hexi of Renegade Sewsistas using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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