PoPho 1 Page Business Plan
Overview
PoPho has a clear business objective to produce Photographic products. These products are currently being developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
PoPho has been created with a clear focus to the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as professional portraits and head shots. This is a critical issue for our selected target market of professionals, individuals and couples.
The Value Proposition
PoPho is uniquely positioned to deliver value to professionals, individuals & couples. "PoPho will create the most flattering photograph, including great lighting and posing, in a relaxed professional environment to achieve the greatest final product." In order to deliver this value proposition, we use professional photographic equipment, basic lighting technique and create a simple relaxed environment to which to work from. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Photographic market. We consider our key competitors to be: ImageIcon photography and e2 photography. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with ImageIcon and e2 photography by applying modern touches to portrait photography exclusively. Only portraits and head shots will be done and done better than the competition.
Key Strategies
Over the next 6 months our focus will be to post online and use word of mouth.. This task will be undertaken in the context of our broader strategy to approach schools and local businesses.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: One customer every weekend, Make $1000 in a month and third goal is to exceed my current salary.
About this document
Photographs Business Plan
This document was created by Ronald of PoPho using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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