Red sofa 1 Page Business Plan
Overview
Red sofa has a clear business objective to develop, produce, promote and distribute Marketing image products and services. These products and services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Red sofa has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as They need a local marketing service provider to come to them. This is a critical issue for our selected target market of Local business owners.
The Value Proposition
Red sofa is uniquely positioned to deliver value to Local business owners. "Red sofa will Increase awareness a business within the community." In order to be deliver on this value proposition, we All in one provider of solutions. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Marketing image market. We consider our key competitors to be: Freelance individuals. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Freelance individuals by We are two owners, the creative and the operational logistic .
Key Strategies
Over the next 6 months our focus will be to Target every small and medion size business in The pembroke pines, weston and Miramar área.. This task will be undertaken in the context of our broader strategy to Expand to all broward and dade county. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers $250,000 in sales
About this document
Marketing image Business Plan
This document was created by Jorge of Red sofa using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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