PT studio 1 Page Business Plan
Overview
PT studio has a clear business objective to develop Personal training & fitness services. These services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
PT studio has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Sustain customers & getting new clients. This is a critical issue for our selected target market of Weight loss & body toning.
The Value Proposition
PT studio is uniquely positioned to deliver value to Weight loss & body toning. "PT studio will Provide a fitness classes that guarantee results & weight loss." In order to be deliver on this value proposition, we Our unique training technique for all age groups & different fitness levels with specialised personal ttainers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personal training & fitness market. We consider our key competitors to be: Genesis & Life Fitness. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Genesis & Life Fitness by Training with highly qualified personal trainers .
Key Strategies
Over the next 6 months our focus will be to Advertise & promote group fitness. This task will be undertaken in the context of our broader strategy to Expand into gym & fitness studio. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 300 clients Launch new fitness classes Develop unique training techiques
About this document
Personal training & fitness Business Plan
This document was created by Joanna of PT studio using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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