Shattably 1 Page Business Plan
Overview
Shattably has a clear business objective to provide Home finishes & Decoration services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new service. Whilst our existing services have been useful for testing the customer problem, new services are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new services, the development of these new services and the subsequent marketing of these. It is understood that costs will be associated with service development and marketing and these have been allowed for in our budget.
The Customer
Shattably has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the Need to know the cost , material list, time frame, .... This is a critical issue for our selected target market of People who are going do home finishes & decorations.
The Value Proposition
Shattably is uniquely positioned to deliver value to People who are going do home finishes & decorations. "Shattably will provide 5 star quality for home decoration & finishes.." In order to be deliver on this value proposition, our experienced engineers have deep knowledge in the area of decoration & finishes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home finishes & Decoration market. We consider our key competitors to be: All contractors that work in the area of finishes & decorations. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with All contractors that work in the area of finishes & decorations by Shattably has experience gained from wworking in different countries (Egypt, Gulf area, ...) and Large scale decoration work..
Key Strategies
Over the next 6 months our focus will be to Create Shattably website and add the functionality of calculating the required materials, manpower, time, cost,.... This task will be undertaken in the context of our broader strategy to Add photo gallery, materials stores locator, mobile functionality, decoration tips & tricks . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the calculator page, add the photo gallery and add the mobile functionality.
About this document
Home finishes & Decoration Business Plan
This document was created by Alaa of Shattably using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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