Ocean Cleaners 1 Page Business Plan
Overview
Ocean Cleaners has a clear business objective to promote Laundry and other cleaning services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Ocean Cleaners has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to use the right cleaning agents. This is a critical issue for our selected target market of Working class.
The Value Proposition
Ocean Cleaners is uniquely positioned to deliver value to Working class. "Ocean Cleaners will Provide cleaning services to save customers the inconvenience." In order to be deliver on this value proposition, we Our attention to custer needs and timely delivery. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Laundry and other cleaning market. We consider our key competitors to be: Wiseway cleaners and DC Cleaners. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wiseway cleaners, DC Cleaners by Unique customer care.
Key Strategies
Over the next 6 months our focus will be to Advertise and introduce customer driven services. This task will be undertaken in the context of our broader strategy to Explore new markets and products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new services, Obtain 150 customers and axhieve our profitability rating
About this document
Laundry and other cleaning Business Plan
This document was created by Peter Sam of Ocean Cleaners using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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