Small Sports 1 Page Business Plan
Overview
Small Sports has a clear business objective to develop Soccer skills services for local preschoolers. These services will launch in 2014 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. there is a cost associated with customer acquisition and profitability must be taken into account in parallel. Our long term objective is to build a clear customer acquisition process.
The Customer
Small Sports has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of local toddler development. This is a critical issue for our selected target market of Local pre-schoolers.
The Value Proposition
Small Sports is uniquely positioned to deliver value to Local pre-schoolers. "Small Sports is an Internationally acclaimed soccer development program now available locally - helps child development and activity." In order to be deliver on this value proposition, our Standardized class format offers a unique and consistent experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have no competitors within the Soccer skills market. We consider our key competitors to be: None. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively.
Key Strategies
Over the next 6 months our focus will be to Market to potential customers thru web ads, targeted posters, flyers, outdoor signs on busy streets, booths at the mall and events. This task will be undertaken in the context of our broader strategy to Expand into new locations. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Hire/retain good coaches Book low cost venues Have 20 classes booked
About this document
Soccer skills Business Plan
This document was created by Har of Small Sports using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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