Thread Bangers Clothing 1 Page Business Plan
Overview
Thread Bangers Clothing has a clear business objective to develop, produce, promote and distribute clothing and accessories products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new clothing line of jeans, shorts, and tops for men and women. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Thread Bangers Clothing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as by providing trendy clothing for both rock music fans and young adults. This is a critical issue for our selected target market of rock music fans.
The Value Proposition
Thread Bangers Clothing is uniquely positioned to deliver value to rock music fans. "Thread Bangers Clothing will provide unique clothing to bring out your inner rock star!." In order to be able to deliver on this value proposition, our clothing line will feature unique patterns, designs, and patches. They will also feature our mascot. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the clothing and accessories market. We consider our key competitors to be: Hot Topic, Affliction clothing, Wal-Mart, and Target. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hot Topic, Affliction clothing, Wal-Mart, and Target by unique clothing, competitive pricing, and online purchasing.
Key Strategies
Over the next 6 months our focus will be to select a denim and jeans manufacturer. This task will be undertaken in the context of our broader strategy to create an entire line of men's an women's shirts and tops. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create unique logo/mascot, create a denim jeans prototype, create interest with a website and social networking.
About this document
Clothing and accessories Business Plan
This document was created by Ruben of Thread Bangers Clothing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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