ZestLife Counselling College 1 Page Business Plan
Overview
ZestLife Counselling College has a clear business objective to develop College Courses services. These services have been developed over 7 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
ZestLife Counselling College has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as affordable fun college courses. This is a critical issue for our selected target market of therapists, teachers, social workers.
The Value Proposition
ZestLife Counselling College is uniquely positioned to deliver value to therapists teachers social workers. "ZestLife Counselling College will Provide excellent affordable fun courses with support and back up for students." In order to deliver on this value proposition, we have a mix of blended learning online and tutor contact. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the College Courses market. We consider our key competitors to be: PCI college
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IICP. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with PCI college
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IICP by better course presentation and tutor student relationships . Making our students college experience a supported and valued experience.
Key Strategies
Over the next 6 months our focus will be to develop new courses. This task will be undertaken in the context of our broader strategy to Online courses. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Online courses, developing new courses and offering and widening our net to new customers.
About this document
College Courses Business Plan
This document was created by Stuart of ZestLife Counselling College using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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