Washup 1 Page Business Plan
Overview
Washup has a clear business objective to promote Mobile car wash services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Washup has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Convenience. This is a critical issue for our selected target market of Luxury cars, busy people.
The Value Proposition
Washup is uniquely positioned to deliver value to Luxury cars, busy people. "Washup will Great service, good price, friendly business focus on customer life style." In order to be deliver on this value proposition, we Fast response, offer pickups, easy access. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobile car wash market. We consider our key competitors to be: Internet, mails, business approach. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Internet, mails, business approach by Bayside main marketing, friendly, offer others services reliable
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Key Strategies
Over the next 6 months our focus will be to Excellent costumer services, competitive prices. This task will be undertaken in the context of our broader strategy to More costumer, new branch. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: New machines Green wash New techs
About this document
Mobile car wash Business Plan
This document was created by Gilson of Washup using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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