AccuRate Auto Body 1 Page Business Plan
Overview
AccuRate Auto Body has a clear business objective to develop, produce, promote and distribute automotive products and services. These products and services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow our number of customers. We understand that customer growth goes hand in hand with profitability growth, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process which will in turn increase our yearly profitability.
The Customer
AccuRate Auto Body has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to have repairs/upgrades done to their cars the right way at a fair price. This is a critical issue for our selected target market of insurance companies & car owners.
The Value Proposition
AccuRate Auto Body is uniquely positioned to deliver value to insurance companies & car owners. "AccuRate Auto Body will provide drivers with the peace of mind that their cars are repaired/upgraded using the newest technology and parts." In order to deliver on this value proposition, we implement our cutting edge technology and top of the line products along with decades of experience. We also utilize the web along with social media to deliver a automotive industry knowledge that is always ahead of the curve! This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the automotive market. We consider our key competitors to be: Ford, GM, Mopar and all other car dealerships.Along with; Firestone, Goodyear, Prestige Auto Works, Fisco Auto Body inc. Forest home auto body and all other local auto repair shops. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ford, GM, Mopar and all other car repair shops ect. by the facts that; all of our services surpass 2013 quality control standards, all of our products are top of the line, and our team of management and technicians are required to complete yearly certification programs to keep our services and knowledge cutting edge.
Key Strategies
Over the next 6 months our focus will be to acquire funding for; our auto repair shop and showroom, tools and supplies, advertisement and marketing. This task will be undertaken in the context of our broader strategy to Establish a strong management/employee team, as well as a strong customer relationship with at least 4 insurance companies. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain and Retain 10 insurance companys as customers successfully open and establish our second location develop 10 Trademarked services or products
About this document
Anything Automotive Business Plan
This document was created by Adam of AccuRate Auto Body using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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