City Electrical Factore 1 Page Business Plan
Overview
City Electrical Factors has a clear business objective to distribute wholesale electrical products and services. These products and services have been developed over 62 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. My key long term business objective is to increase growth profit.
The Customer
City Electrical Factors has been created with a clear focus on the needs of our customers. we need to give our customers a one stop shop.
The Value Proposition
City Electrical Factors is uniquely positioned to deliver value to Electricians. "City Electrical Factors will provide a service which is second to none offering more than just products but good service and a solution to all their problems." In order to be deliver on this value proposition, we can use our experience and in house factories to offer bespoke products to suit all therevrequirements. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the wholesale electrical market. We consider our key competitors to be: Edmonsons, Newey and Eyre, Denmans, Switch and Hedley and Ellis. Our understanding of these competitors has been used to refine our strategy and value proposition. I believe that we can compete effectively with Edmonsons, Newey and Eyre, Denmans, Switch and Hedley and Ellis by not just offering basic products but delivering a complete service.
Key Strategies
Over the next 6 months my focus will be to increase my GP. This task will be undertaken in the context of my broader strategy to push to get more business out of my customers and not be afraid to ask for the order.
Milestones
Measurement of the successful implementation of my strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: A average of £35,000 per month, a average GP of 36% and increase LTA's to a 90 average per month.
About this document
Wholesale electrical products Business Plan
This document was created by Adrian of City Electrical Factore using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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