International expansion 1 Page Business Plan
Overview
International expansion has a clear business objective to develop Fruttime, berries, organic dried fruits products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
International expansion has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To cover the demand of healthy food especially healthy snacks. This is a critical issue for our selected target market of High purchase power consumers, families, youth.
The Value Proposition
International expansion is uniquely positioned to deliver value to High purchase power consumers, families, youth. "International expansion will Tasty, healthy, rich of vitamins, consumable every time during the day." In order to be deliver on this value proposition, we Our product is entirely made in Italy and we have an unique packing appeal plus a unique offers variety. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fruttime, berries, organic dried fruits market. We consider our key competitors to be: Seeberger
Sun sweet
Del monte
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Seeberger
Sun sweet
Del monte
by Pack appeal, made in Italy, flexibility, family company owned by the 4th generation.
Key Strategies
Over the next 6 months our focus will be to Find distributor in Thailand
Japan
Taiwan
Indonesia
USA
Canada
South Korea
South America
Switzerland. This task will be undertaken in the context of our broader strategy to Expand the number of product sold to each distributor. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get at least 5key accounts in Asia To be listed in major distribution chains in Russia To enter in Canada/USA market
About this document
Fruttime, berries, organic dried fruits Business Plan
This document was created by Marco of International expansion using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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