Cakes n Cupcakes 1 Page Business Plan
Overview
Cake Couture has a clear business objective to produce custom decorated baked products. These products have been developed 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Cake Couture has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the lack of custom decorated cakes and cupcakes addressing special diet restrictions. This is a critical issue for our selected target market of customers with alternative diet lifestyles.
The Value Proposition
Cake Couture is uniquely positioned to deliver value to People with special diets. "Cake Couture will create beautifully custom decorated cakes and cupcakes with gluten free, sugar free and vegan options." In order to be deliver on this value proposition, we provide beautiful cakes that meet special diet needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the custom cakes market. We consider our key competitors to be: Whimsy Cakes, the Bakehouse, C-Cups Cupcakes, and Krazy Kakes. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Whimsy cakes, the Bakehouse, C-Cups Cupcakes, and Krazy Kakes by having special consideration for those with special diets.
Key Strategies
Over the next 6 months our focus will be to develop product pricing. This task will be undertaken in the context of our broader strategy to establish an allergy-free kitchen location. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: An entire line of baked goods for various diet needs, allergy free baking facility, 100 person client list
About this document
Custom cakes Business Plan
This document was created by Doreen of Cakes n Cupcakes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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