Cornerstone Business Management 1 Page Business Plan
Overview
Cornerstone Business Management has a clear business objective to develop, produce, promote and distribute Finance Consultancy, Payroll & Accounting products and services. These products and services have been developed over 3 Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to prepare for exit. We see an exist from the business as a major liquidity event that will provide for a measurable return to shareholders. Our business strategy is oriented around achieving the maximum possible valuation in the shortest period of time.
The Customer
Cornerstone Business Management has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Business Finance Department and Interim Finance Directors. This is a critical issue for our selected target market of SME's and Start-Up's.
The Value Proposition
Cornerstone Business Management is uniquely positioned to deliver value to SME's and Start-Up's. "Cornerstone Business Management will Provide a service which caters to running the finance department of your business." In order to be deliver on this value proposition, we Our Unique Selling Point is that we are able to advise and consult our clients on a number of Finance Department issues and using our cloud server to connect to our clients business accountancy software. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Finance Consultancy, Payroll & Accounting market. We consider our key competitors to be: Accountants and other Interim Finance Director businesses. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Accountants and other Interim Finance Director businesses by Direct face-to-face B2C service and interactive easy to use solutions.
Key Strategies
Over the next 6 months our focus will be to Appoint new admin staff and launch website. This task will be undertaken in the context of our broader strategy to Expand outside of Brighton area. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Website Launch Ad Campaign Obtain New 12 Customers annually
About this document
Finance Consultancy, Payroll & Accounting Business Plan
This document was created by Ray of Cornerstone Business Management using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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