DJ News and Reviews 1 Page Business Plan

Up to date product news Business Plan

DJ News and Reviews 1 Page Business Plan



Overview
DJ News and Reviews has a clear business objective to promote bleeding edge product news and review services. These services have been developed with a core focus on addressing the key customer problem of lots of retailers but no independent advice services, this is an issue because Dj equipment is an expensive purchase.
The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objectives are:
- Acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
- Build relationships across the Dj equipment industry to generate revenue from Marketing and acquire equipment to run tests on.
- Build relationships across retail sector to generate revenue from click through and recommendations
The Customer

DJ News and Reviews has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a lack of reliable informed views and reviews on Dj products. This is a critical issue for our selected target market of Dj's.
The Value Proposition


DJ News and Reviews is uniquely positioned to deliver value to Dj's. "DJ News and Reviews will Provide a service that gives product reviews and gossip/news on future products." In order to be deliver on this value proposition, we have over 30 years of experience across multiple platforms. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors

We have a number of competitors within the Up to date product news market. We consider our key competitors to be: Digital Dj tips. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Digital Dj tips by offering multi platform services not just digital.

Key Strategies

Over the next 6 months our focus will be to get an app on the apple store. This task will be undertaken in the context of our broader strategy to build relationships within industry. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
- Get business partners
- Develop app
- Get finance
- Cultivate user base
About this document
Up to date product news Business Plan
This document was created by Ross of DJ News and Reviews using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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