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Saturday, July 13, 2013

hMb Copywriting 1 Page Business Plan

B2B Copywriting Business Plan

hMb Copywriting 1 Page Business Plan




Overview
hMb Copywriting has a clear business objective to develop B2B Copywriting services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

hMb Copywriting has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to better communicate product benefits to potential customers. This is a critical issue for our selected target market of small service businesses.

The Value Proposition


hMb Copywriting is uniquely positioned to deliver value to small service businesses. "hMb Copywriting will Provide business writing that generate leads and sales for our customers." In order to be deliver on this value proposition, we Our combination of creative writing and business expertise drive end users to action. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors

We have a number of competitors within the B2B Copywriting market. We consider our key competitors to be: Marketing agencies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Marketing agencies by Focus on writing services, contact with top flight copywriters..


Key Strategies

Over the next 6 months our focus will be to Execute marketing plan, create and promote sample work.. This task will be undertaken in the context of our broader strategy to Expand customer portfolio and start as full time freelancer.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website an service offer Contact business network to generate leads Start service execution as part time freelaner

About this document
B2B Copywriting Business Plan
This document was created by Hugo of hMb Copywriting using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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