Dundee Sport & Fitness Club 1 Page Business Plan
Overview
Dundee Sport & Fitness Club has a clear business objective to develop, produce, promote and distribute Sport & Fitness services. These services have been developed over 2 Weeks with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Dundee Sport & Fitness Club has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A club to fill the gap of several sports in the city.. This is a critical issue for our selected target market of All members of public.
The Value Proposition
Dundee Sport & Fitness Club is uniquely positioned to deliver value to All members of public. "Dundee Sport & Fitness Club will Provide sessions of a number of sports, bringing several sports together into 1 club." In order to be deliver on this value proposition, we intend on Bringing different sports into the city, that have not had the focus.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sport & Fitness market. We consider our key competitors to be: Local sports clubs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local sports clubs by delivering Unique sports and delivered in a specific manner.
Key Strategies
Over the next 6 months our focus will be to Successfully attend relevant courses. This task will be undertaken in the context of our broader strategy to Develop new programmes and further expand existing programmes.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launching a regular class
Organising and hosting an annual event
Moving into own premises
About this document
Sport & Fitness Business Plan
This document was created by Dougie of Dundee Sport & Fitness Club using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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