Event Planning Business Plan

A Dime A Dozen 1 Page Business Plan

Overview

A Dime A Dozen has a clear business objective to develop, produce, promote and distribute event planning and decor products and services. These products and services have been developed over a year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When asked a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

A Dime A Dozen has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key problem as most consumers lack the time and creative design know how to proficiently plan events within their desired budget.This is a critical issue for our selected target market of individuals seeking to plan an event.

The Value Proposition

A Dime A Dozen is uniquely positioned to deliver value to individuals seeking to plan an event. "A Dime A Dozen will provide professional event planning and creative decor that will make every clients event a success" In order to deliver on this value proposition, our team strives to provide unique decor and proficent planning for clients with any financial budget. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Event Planning and Decor market. We consider our key competitors to be: Alpha and Omega Events

Celebrity Event Decor

and Cohen Events. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Alpha and Omega Events

Celebrity Event Decor

and Cohen Events by coordinating and designing uniquely artistic events.

Key Strategies

Over the next 6 months our focus will be to be driven to acquire consumers that will utilize the services offered that will over time add to the growth in revenue.. This task will be undertaken in the context of our broader strategy to attain further knowledge and certification in the industies latest trends to be able to broden the services provided by A Dime A Dozen.These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Graduate from a home based business to an actual business site, become an all-inclusive event company, purchase an event complex.

About this document
This document was created by Maria of A Dime A Dozen using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.