Smith & Nephew 1 Page Business Plan
Overview
Smith & Nephew has a clear business objective to develop, produce, promote and distribute Orthopedic implants products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Smith & Nephew has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as not having new innovative products. This is a critical issue for our selected target market of Orthopedic doctors.
The Value Proposition
Smith & Nephew is uniquely positioned to deliver value to Orthopedic doctors and most of all, patients. "Smith & Nephew will Provide a product and service that will benefit its patients." In order to deliver on this value proposition, Our total knee replacement system is the best on the market. You have an implant made out of oxynium that allows itself to smooth out over time if it has been altered in any way or form. It provides longevity to patients' physical wellness, as well as peace if mind. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Orthopedic market. We consider our key competitor to be: Zimmer. understanding of this competitor has been used to refine our strategy and value proposition. We believe that we can compete effectively with Zimmer, as well as other orthopedic companies in the area, by our unique total joint systems.
Key Strategies
Over the next 6 months our focus will be Outside sales calls, set appointments, and to drop in offices. This task will be undertaken in the context of our broader strategy to Being persistent and consistent. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain new customers,Sell products, and Increase revenue
About this document
Orthopedic implants Business Plan
This document was created by Eunice of Smith & Nephew using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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