Exotic Automotive & Restoration 1 Page Business Plan
Overview
Exotic Automotive & Restoration has a clear business objective to develop, produce, promote and distribute sales,service and restore products and services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Exotic Automotive & Restoration has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to be a full line exotic sales and service center with fair pricing. This is a critical issue for our selected target market of Exotic car enthusiast.
The Value Proposition
Exotic Automotive & Restoration is uniquely positioned to deliver value to exotic car enthusiast. "Exotic Automotive & Restoration will provide one stop shopping for those looking for the best exotic automotive experience.." In order to be deliver on this value proposition, I have over 25 years in the exotic market and have extensive contacts in this industry.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the sales,service and restore market. We consider our key competitors to be: Universal Automotive, Bradon, Classic Car Coach and Arena Motors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Universal Automotive, Bradon, Classic Car Coach and Arena Motors by With over 10 years working outside of the U.S. I have established first hand factory contacts. .
Key Strategies
Over the next 6 months our focus will be to Complete focus on customer development and hiring the best training sales and service staff.. This task will be undertaken in the context of our broader strategy to Bring service revenue to $250,000 monthly and sales revenue to $500,000 monthly. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Monthly sales of $250,000 Obtain 1500 clients Hire sales staff
About this document
Sale,service and restore Business Plan
This document was created by Peter of Exotic Automotive & Restoration using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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