Fone geeks 1 Page Business Plan
Overview
Fone geeks has a clear business objective to develop, produce, promote and distribute Mobile phone repairs services services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Fone geeks has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as knowledgeable personnel to handle their phone issues.. This is a critical issue for our selected target market of owners of smartphones, Ipads, computers and other smart adgets..
The Value Proposition
Fone geeks is uniquely positioned to deliver value to owners of smartphones and gadgets.. "customers will Get free software upgrades after 3 visits." In order to deliver on this value proposition, we and our team of Indian-trained gsm experts always have the latest software updates delivered to them upon 1st release. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobile phone repairs services market. We consider our key competitors to be: Banex and Emab plaza guys. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Banex and Emab plaza guys by using our specially trained staff that studied gsm architecture in detail..
Key Strategies
Over the next 6 months our focus will be to launch an aggressive word of mouth campaign, referrals from previous work place, appoint a frontline sales representative.. This task will be undertaken in the context of our broader strategy to get trainees to work with the technician and understudy his practice These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 1000 customers Get a computer hardware specialist Set up Karu branch.
About this document
Mobile phone repairs services Business Plan
This document was created by Olumuyiwa of Fone geeks using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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